There's been a lot of talk about giving away content for free lately. Authors, I've heard, should give away their stories and their books for free to build an audience. There are many sites which do this. You can Google them if you'd like.
I have no problem with this. In fact, I think it's a good idea.
Give away stories, give away novels, give away podcasts. It's a great way to build an audience, sure. I've picked up tons of free books in my day and it's introduced me to many of my favorite authors. Guys who's later books I've shelled out countless dollars for.
The problem lies when authors giveaway content and then try to sell the same content. If I get a book for free, I'm unlikely to go out and buy that book. You want to give something away, great. But if you then want me to buy something, it better be different.
Lou Lamoriello, General Manager of the New Jersey Devils, was at one point head of the Nets as well. Before he took over, the Nets had a bad habit of giving away tickets and never selling out seats. The moment Lou took over, he ended that process, believing you can't sell something that you're willing to give away.
The same goes for the recent trend of pumping up Amazon sales with a small press or self-published book. Weekly I get on Facebook, and as I'm about to update my status for the seventh time that day about what I'm going to have for dinner, or my exact latitude and longitude at that moment, there's someone else telling me I have to go on Amazon at this exact moment and buy some book to pump up its sales rank on Amazon.
Apparently it's a plan to show New York publishers they can get people to buy their book. And sometimes it works. (Mostly because if you get 300 people to buy your book in one day, it's going really mess with the sales rank. Hell, 30 people over 2 hours is probably going to put you up pretty high, numbers wise.)
But I have a question about that... let's say the person sells their book to a big time publisher. What are the odds the author is going to get someone who ALREADY bought the book to buy it again?? It cuts into sales. It's very hard to sell and re-sell a book without some form of new content. An introduction. A new short story sequel in the back of the book.
You have to give the customers something new.
Now, I don't have a Bookscan account or sales numbers in front of me. I could be dead wrong. A free book followed by trying to sell the same book may work. These books may be selling like gangbusters.
I know there's some great stuff out there.
Seth Harwood is out there doing it, and he's written a quality novel. From what I understand, so has
Scott Sigler is a bestseller according to his website.
David Wellington too.
But each one of them is giving free content that is different as well. Harwood has the great Crimewav website, for example.
So, what's the solution?
First, write a good book. No publisher is going to buy a crappy self-published book, no matter how well you bumped the Amazon numbers. And no reader is going to buy it either.
Second, I think publishing has to think about giving away a first book for free. Draw an audience in that way. THEN, sell the second, and the third. Sell NEW content.
(For example, I've given lots of stories away for free. You can check most of them out @
Thrilling Detective. If you like what you read, you can purchase either of my books in the sidebar.)
Will it happen in publishing? I don't know.
Will the attempts to sell the same thing three times over continue? Probably.
Again, I don't have sales numbers. I could be way off. But, as a consumer, I think it's common sense. If I can get the milk for free... I'm not going to buy the cow.
What do you think?
Labels: Giving it away for Free, Promotion, Selling Books